The COVID-19 pandemic has forced virtually all non-essential businesses to either shut down or drastically alter their operations. Additionally, with restrictions loosening in many places, many small business stores are still closed to walk-in traffic at the moment.
Most of the businesses that are thriving through the pandemic are doing at least one thing in common: taking advantage of the web. If you run a small business and aren’t using the web to grow your business, changing that should be a top priority—both for now and for the future. From upgrading your website to selling items online to connecting with customers through social media, here are some ways you can try to boost your business.
Improve your website.
When it comes to using the web for your business, it all starts with your website. Think of your site as your storefront on the internet. It will be your company’s first impression for potential customers, and people tend to judge a company by the first few seconds of being on their website. In short, you want your site to provide visitors with a positive experience. It needs to be captivating, efficient, and user-friendly.
Before you release your new-and-improved website, it’s essential to have it tested with real people. This will show you whether the site is intuitive, easy to use, and powerful enough to run smoothly. You also need to make sure that your website and any apps or tools you use for remote workers are safe and secure.
Install Data Loss Prevention software
RemoteDesk ensures your business is in safe hands
RemoteDesk is a data loss prevention and employee monitoring tool. It is an AI-based solution that securely identifies and safeguards the privacy of a work-from-home agent.
How it benefits employers:
- Remotedesk integrates seamlessly into remote work processes and plugs right into VPNs, VDIs, Extranets, etc. to streamline workflow.
- Verify your workers’ identity with multi-factor biometric authentication upon entry, and facial recognition throughout, detect illicit behavior by tracking web activity and keystrokes (i.e., copy/paste, print-screen, etc.), and monitoring their workspace.
- Identify patterns of misconduct with flagged reports of compliance infractions detected by Remotedesk, complete with screenshot evidence & time-stamped video playback.
Develop an app.
While your company’s website is the foundation of your online presence, developing a mobile app can take your customer experience (and sales) to the next level. And with more and more people shopping online, now is the ideal time to create an app that makes finding and buying products even easier for your customers. To save on costs and get excellent results, look to hire freelance mobile app developers.
Adopting e-commerce is always a good idea.
Ecommerce has been steadily trending up for years, but now any small store must embrace it. Particularly amid the pandemic, online sales are how many small stores are surviving, whether that means shipping items to customers, offering curbside pickup at the physical store, or offering a variety of options.
Up your social media game.
Social media has become one of the most powerful channels for marketing. Not only can boosting your social media presence do wonders for growing your customer base, but it can also help you foster strong relationships with existing customers. If you’re not sure how to effectively interact and connect with your audience through Facebook, Instagram, Twitter, and other social media platforms, consider hiring a social media manager who has experience in your industry. That way, you can focus on running your business.
The bottom line
If your small business still has restrictions on walk-in traffic, it’s now more than ever for you to utilize the web. Make necessary upgrades to your website, maintain data security, and consider creating an app that would improve your customers’ experience. Look into e-commerce and how your business could implement it to keep sales up and be sure to prioritize your social media presence. Making changes like these can keep your company flourishing through the pandemic and long after that.
– Chelsea Lamb